Ameen Sayani Biography

Ameen Sayani (21 December 1932 – 20 February 2024) was a renowned Indian radio announcer. He gained immense fame and popularity throughout the Indian Subcontinent for his iconic Binaca Geetmala program broadcasted on Radio Ceylon. Sayani was widely admired and often imitated for his unique style of addressing the audience with “Behno aur Bhaiyo” (meaning “sisters and brothers”), a departure from the traditional “Bhaiyo aur Behno,” adding a melodious touch to his announcements. Since 1951, he had an impressive portfolio, having produced, hosted, or provided voice-overs for over 54,000 radio programs and 19,000 spots/jingles. Sayani passed away due to a heart attack on 20 February 2024, at the age of 91.

Ameen Sayani Family

Ameen Sayani Biography

Profession Radio Announcer
Famous For Presenting hit radio show, “Binaca Geetmala”
Physical Stats & More
Height (approx.) in centimeters– 170 cm
in meters– 1.70 m
in feet inches– 5’ 7”
Eye Colour Light Brown
Hair Colour Salt & Pepper
National Radio Shows • Cibaca Geetmala (formerly Binaca Geetmala): Since 1952, this show was aired over Radio Ceylon and Vividh Bharati (AIR) for almost 42 years. After a 4 years gap, the show was again revived and aired over Vividh Bharati as Colgate Cibaca Geetmala for 2 years.
• S. Kumar Ka Filmy Muqaddama and Filmi Mulaqaat: The show was famous on Sri Lanka Broadcasting Corporation and then Vividh Bharati for almost 7 years.
• Saridon Ke Saathi: This was the first sponsored show of AIR. He presented the show for 4 years.
• Bournvita Quiz Contest (in English): He took over the show in 1975, after the death of his guru and elder brother, Hamid Sayani.
• Shalimar Superlac Jodi: He compered this show for 7 years.
• Maratha Darbar Shows: He presented several shows including Sitaron Ki Pasand, Mehekti Baatein, and Chamktay Sitary for 14 years.
International Radio Shows • Mini Insertions of Filmstar Interviews: He presented almost 35 installments of this British Broadcasting Corporation’s show in the UK.
• Music For The Millions: He presented 6 episodes of the shoe for the BBC’s World Service Radio.
• Veetee Ka Hungama: Presented this show over Sunrise Radio in London for almost 4 and a half years.
• Geetmala Ki Yaaden: For 4 years, over Radio Ummul Quwain, UAE.
• Ye Bhi Changa Wo Bhi Khoob: Compered for 8 months, over Radio Asia, UAE.
Awards, Honours, Achievements • Gold Medal from Indian Society Of Advertisers (ISA) (1991)
• Person of The Year Award by Limca Book Of Records (1992)
• Hall of Fame Award from Indian Academy Of Advertising Film Art (IAAFA) (1993)
• Golden Abby by Advertising Club, Bombay for the Outstanding Radio Campaign of the Century – Binaca/Cibaca Geetmala (2000)
• Kaan Hall Of Fame Award from Radio Mirchi (2003)
• Living Legend Award from Federation of Indian Chambers of Commerce & Industry (FICCI) (2006)
• Hindi Ratna Puraskar by Hindi Bhavan of New Delhi (2007)
• Padma Shri Award (2009)
• Lifetime Achievement Award at the 19th Hira Manek Award (2016)
Personal Life
Date of Birth 21 December 1932 (Wednesday)
Age (at the time of death) 91 Years
Birthplace Gwalior, British India
Date of Death 20 February 2024
Place of Death Mumbai
Death Cause Heart Attack 
Zodiac sign/Sun sign Sagittarius
Nationality Indian
Hometown Mumbai, Maharashtra, India
School Scindia School Gwalior
College/University St. Xavier’s College
Educational Qualification Graduate
Religion Islam
Food Habit Not Known
Hobbies Writing, Reading, Listening to Music, Singing
Relationships & More
Marital Status Widower
Wife/Spouse Late Rama Muttu
Children Son– Rajil Sayani
Daughter– None
Parents Father– Late Jan Mohamed Sayani (Physician)
Mother– Late Kulsum Sayani (Social Activist)
Siblings Brother– Hamid Sayani (Elder) (Radio Jockey)
Sister– Not Known
Favourite Things
Favourite Actor Amitabh Bachchan
Favourite Actress Meena Kumari
Favourite Colour(s) Black, Brown
Favourite Singer(s) Kishore Kumar, Asha Bhosle


Ameen Sayani Career

Ameen Sayani Biography

Ameen Sayani’s introduction to All India Radio, Bombay, came through his brother Hamid Sayani. He spent a decade participating in English programs there before becoming instrumental in popularizing All India Radio across India.

In addition to his radio work, Sayani also had a presence in various movies over the years, including Bhoot Bungla, Teen Devian, Boxer, and Qatl, where he portrayed the role of an announcer at different events.

Beyond his entertainment endeavors, Sayani contributed to societal betterment by assisting his mother, Kulsum Sayani, in editing, publishing, and printing RAHBER, a fortnightly journal aimed at neo-literates. This publication, active from 1940 to 1960, was printed simultaneously in Devnagri (Hindi), Urdu, and Gujarati scripts, all in the simple “Hindustani” language advocated by Mahatma Gandhi.

Ameen Sayani Some Lesser Known Facts About 

Since childhood, Ameen Sayani actively supported his mother, a dedicated social activist, in all aspects of editing, printing, and publishing the journal Rehber from 1940 to 1960.

At the tender age of 8, his brother Hamid Sayani introduced him to the English section of AIR (All India Radio) at the Mumbai station. Ameen then embarked on his career as a Radio Announcer for English programs, swiftly gaining popularity in the field.

Subsequently, he transitioned to broadcasting in Hindi, seizing an opportunity provided by Radio Ceylon. Reflecting on this shift in an interview.

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